His goal was to create a fun, student-oriented pizzeria that dished up amazing pies using his grandmother’s marinara recipe. From the beginning he focused on fresh, hand-tossed dough with a unique folded-over crust with sauce inside. He insisted on putting more toppings on the pizza than any of his competitors, so you get a taste of every topping in each bite.
He quickly gained a loyal following, and partnered with Mike Chew in 1980 to build their next restaurant in San Luis Obispo.
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