The TCL Chinese Theatre is the most iconic movie palace in the world. With over 50 events a year, including movie premieres, imprint ceremonies, and film festivals, the theatre continues to make Hollywood history every day.
On January 11, 2013, the world famous Chinese Theatre announced that they would be teaming up with one of China’s biggest electronics manufacturers, TCL, aka “The Creative Life,” in a 10-year naming rights partnership. This partnership has brought many exciting upgrades and preservation projects to the Chinese Theatre. For example, new sloped seating, new digital marquee, main lobby refurbishments and key technology upgrades for both the audio and visual presentation. Not only do these enhancements bring the cherished venue back to the glory days when showman-founder Sid Grauman first opened the theatre, but they will also give the storied movie palace a new lease on life and provide theatre-goers with a much improved, truly world-class movie experience.
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