Growing up, Ismail Houmani’s spent his summers amongst his cousins’ tobacco fields in Southern Lebanon. He was fascinated with the plantations, the growers, as well as the feel of dirt and tobacco leaves underfoot.
While these are some of his fondest memories, it wasn’t until 1996 that his passion for cigar began took root. He opened H&I Smokers in Canton, Michigan, and in the following years he traveled to far-flung tobacco-growing regions around the world to deepen his knowledge. At the same time, he created a one-of-a-kind luxury cigar lounge, La Casa, in Plymouth, Michigan, and then subsequently in Ann Arbor and Detroit.
Houmani’s desire to offer one-of-kind experiences drove him to create his 20 Minutes Cigar line, which he successfully launched in Detroit in 2011. Houmani launched his first Las Vegas store and lounge, in Tivoli Village in the Summerlin neighborhood in November 2012.
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